ADIDAS - IMPOSSIBLE IS NOTHING
For this Adidas commercial, I worked with Velvet to create a full CG floor replacement that integrates seamlessly with the live-action footage. The goal was to match the look and feel of UV-reactive materials while keeping the large floor graphic clean and visually strong. Look closely and you’ll notice subtle details like footprints and surface imperfections – carefully crafted to make the VFX feel completely invisible, just as it should be.
Credits:
Client: Adidas DXB
Agency: Havas Team71
With the special performance of: Asma Elbadawi
Director/DP: Gerry Blaksley
Aerial DP: Joseph Hutson
Production: Bold Film
Producer: Baris Cangokce
Post Production: Velvet Mediendesign
Post Producer: Mariya Zentner
Editor: Jochen Kraus
Creative Supervision: Matthias Zentner
Post Production Supervisor: Michael Dervenski
3D Artists: Fred Weinl, Julian Loscher
Flame Artists: Sascha Schmidt, Pixemble Media
Grading: Florian Wolf
Title Animation: Fred Weinl
Roto & Matchtracking: AB VFX
Soundmix: M-Sound
Agency: Havas Team71
With the special performance of: Asma Elbadawi
Director/DP: Gerry Blaksley
Aerial DP: Joseph Hutson
Production: Bold Film
Producer: Baris Cangokce
Post Production: Velvet Mediendesign
Post Producer: Mariya Zentner
Editor: Jochen Kraus
Creative Supervision: Matthias Zentner
Post Production Supervisor: Michael Dervenski
3D Artists: Fred Weinl, Julian Loscher
Flame Artists: Sascha Schmidt, Pixemble Media
Grading: Florian Wolf
Title Animation: Fred Weinl
Roto & Matchtracking: AB VFX
Soundmix: M-Sound