ADIDAS - IMPOSSIBLE IS NOTHING
For this Adidas commercial, I worked with Velvet to create a full CG floor replacement that integrates seamlessly with the live-action footage. The goal was to match the look and feel of UV-reactive materials while keeping the large floor graphic clean and visually strong. Look closely and you’ll notice subtle details like footprints and surface imperfections – carefully crafted to make the VFX feel completely invisible, just as it should be.
Credits:
Client: Adidas DXB 
Agency: Havas  Team71 
With the special performance of:
Asma Elbadawi
Director/DP:
Gerry Blaksley
Aerial DP:
Joseph Hutson 
Production: 
Bold Film 
Producer:
Baris Cangokce 
Post Production:
Velvet Mediendesign 
Post Producer: Mariya Zentner 
Editor: Jochen Kraus 
Creative Supervision: Matthias Zentner 
Post Production Supervisor: Michael Dervenski 
3D Artists: Fred Weinl,  Julian Loscher 
Flame Artists: Sascha Schmidt, Pixemble Media
Grading: Florian Wolf
Title Animation: Fred Weinl 
Roto & Matchtracking: AB VFX 
Soundmix: M-Sound